Imperial Software Systems

A Glossary of Tech-Related Terms & Jargon

Expand your vocabulary with Imperial Software Systems

Overview: Our glossary highlights key terms and phrases that small business owners and employees may encounter when trying to provision the right contractors for Web and software solutions. We aim to educate you in that decision making process as best we can. Continue reading for definitions to the buzz words of today’s technology industry.

Techno-Glossary

For your browsing convenience, the following terms are grouped by topical affinity rather than alphabetical order.

Software Computer programs that are stored on disk, tape or cartridge that can be loaded into RAM as to give the computer detailed instructions what it is to do.

Hardware The physical equipment that is used to perform computing tasks. The computer itself is a combination of both hardware and software.

Document Management Referring to the practice of electronically storing and retrieving documents in a highly efficient manner.

Search Engine Optimization SEO seeks to increase a site’s visibility in search engines and enhance its value to visitors through topical page design, consisten HTML tagging and focusing content on core, researched keywords.

Local Area Network (LAN) A computer network covering a local area, such as a home, office or small group of buildings.

Wide Area Network (WAN) A network connecting computers within very large areas, such as states, countries and the world.

Intranet An intranet is a private network that is contained within an organization that uses computers.

Extranet The part of the company or organization’s internal computer network that is available to outside users.

Internet A vast, globe-spanning network of networks. The networks communicate with each other based on certain protocols, such as the Transmission Control Protocol (TCP) and the Internet Protocol (IP). Every time you tap into the Internet, your own computer becomes an extension of those networks.

Internet Marketing A concentrated marketing effort applied through the Internet. These include lead generation activities such as SEO and SEM, affiliate marketing, banner ads and emails. More importantly internet marketing also includes market analyses, benchmarking, performance measurement and customer relationship management.

White-Hat The use of proper techniques to gain the favor of search engine rankings. Example is using web standards, microformats, and keywords that happen naturally in the content.

Spam Any activity designed to trick the search engines into giving a site a higher ranking. Common tactics include hiding keywords as white text on a white page background, submitting a web page to a search engine daily, and building doorway pages. Unsolicited e-mail. There are two common usages: 1) mass e-mailings by commercial sites to recipients who have not requested any contact, and 2) e-mail sent to intentionally annoy or harass the recipient, including crashing his or her computer by overloading its e-mail capacity.

LAMP The acronym LAMP refers to a solution stack of software, usually free and open source software, used to run dynamic Web sites or servers. The original expansion is as follows:
· Linux, referring to the operating system
· Apache, the Web server
· MySQL, the database management system (or database server)
· PHP, the programming language

XHTML XHTML is s stricter, cleaner version of HTML, intended to replace the HTML 4.01 standard. It stands for eXtensible HyperText Markup Language, and is an application of XML.

CSS Abbreviation for Cascading Style Sheet, a feature of HTML developed by the W3C. With Cascading Style sheets, both web designers and end users can create style templates (sheet) that specifies how different text elements (paragraphs, headings, hyperlinks, etc.) appear on a web page. Currently, not all browsers express CSS formatting in the same manner. A Cascading Style Sheet allows you to put all your page styles (colors, fonts, layout, etc.) into one external file, rather than manually formatting each individual page and clogging the HTML code with hundreds of lines of excess coding.

Content Management System A system used to organize and facilitate digital content. Originally as simple as a rolodex or encyclopedia, today’s content management systems are elaborate software/database applications designed to store and process large amounts of complex information.

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